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How do you promote new / updated messaging internally?

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4 Answers
Messaging Strategy
  1. Lindsey Weinig
    Lindsey Weinig

    Twilio Director of Product Marketing • 3y

    I don't know about you, but I'm drained from an all-digital environment and love when people add some creativity to their internal enablement. Come up with a tagline, a theme, or some other creative thread you can tie all of the internal activities around. Since it's for internal audiences you can usually have a bit more of a leash without having to stay as aligned with voice and tone for the company brand. For example, years ago SendGrid launched support for handlebars syntax in our email templ ...Read More

    7,421 Views
  2. Aliza Edelstein
    Aliza Edelstein

    Scribe VP of Product Marketing • 5y

    • Ensure you have leadership buy-in
    • Roadshow it across teams in the company, starting with those that will be using it on a regular basis
    • Get your leadership team to amplify it—everywhere (town halls, all hands, internal emails, etc.)
    • Ask customer-facing teams to include it in various public places, like their LinkedIn profile description
    1,797 Views
  3. Alissa Lydon
    Alissa Lydon

    Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y

    Messaging is notoriously difficult to train teams on because it is all-encompassing and ever-changing. To help make messaging more accessible, I find maintaining a few different assets helpful. Firstly, you will want a primary messaging doc that is multiple pages long and includes every detail related to:  The defined problem in the market How your product solves it Personas Use cases Business impacts Feature maps  Etc.  But while that is useful for someone in marketing who needs that level of d ...Read More

    434 Views
  4. Jeff Hardison
    Jeff Hardison

    Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y

    Repeat, repeat, repeat. As our CMO Jessica says, once you start getting tired of sharing the messaging, then you're just getting started. Of course you need to email, share on Slack, host on Asana, and so on. But that's just the beginning. Speak publicly about the messaging. Present on the messaging in not just one-to-many meetings but also small meetings with demand gen, content, different sales teams, etc. Get their feedback in small, "safe" situations. Record Looms of you presenting the messa ...Read More

    610 Views

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