How do you promote new / updated messaging internally?
4 Answers
Twilio Director of Product Marketing • 3y
I don't know about you, but I'm drained from an all-digital environment and love when people add some creativity to their internal enablement. Come up with a tagline, a t...
7419 Views
Scribe VP of Product Marketing • 5y
Ensure you have leadership buy-in Roadshow it across teams in the company, starting with those that will be using it on a regular basis Get your leadership team to ampli...
1790 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
Messaging is notoriously difficult to train teams on because it is all-encompassing and ever-changing. To help make messaging more accessible, I find maintaining a few d...
434 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
Repeat, repeat, repeat. As our CMO Jessica says, once you start getting tired of sharing the messaging, then you're just getting started. Of course you need to email, sha...
609 Views
Related Questions
Can you give an example of an effective internal & external feedback loop/system to refine messaging?What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?How do you get buy-in on your positioning and messaging from cross-functional partners?What are some ways to solidify a messaging shift with the field? What messaging do you call successful?When do you consider revisiting messaging hierarchy for products?