How is industry analyst input factored into roadmap? Is it viewed is higher or lower value than customer input?

It's not higher or lower value than customer input — it's just that not all analyst feedback is created equal. Analysts see patterns across the market that you might miss from your own customer base. But there are tiers based on your industry, their focus area, and how senior they are. The best way I've found to prioritize analyst feedback is by getting to know them. Once you have a relationship, you understand which customers they work with, what verticals they focus on, and where their experti ...Read More

Both are valuable inputs— they just serve different purposes and inform roadmapping on different horizons. Customer input Ultimately, business success hinges on customer growth and retention. Roadmap effectiveness — and ultimately business performance — depends on delivering for your core customer segments, and co-creating with customers is often the fastest path to success. Customer feedback guides you to the biggest pains that need solving today — usability gaps, blockers to close/adopt/renew, ...Read More

Analysts are a great source for understanding your market, your position in the market, your competitors, what your customers’ needs are, and emerging technologies, etc. Analysts speak to hundreds of customers, and they’re able to see patterns that you might miss. Oftentimes, customers will share unfiltered feedback with analysts that’s different than if they were speaking with you (although not always). But analysts are humans, and they come with their own biases and knowledge gaps, so you shou ...Read More

This is a great question and one I still try to balance based on what research/insights we gather. For analysts, I like to think about bigger market trends, competitive insights, and where an overall industry/category may be going. Once we have that, it's about marrying those broad-stroke themes with product investments that ultimately support your target buyer/existing customer base. Making sure you're serving your customers is critical and getting these insights will help evaluate where to wei ...Read More