How is industry analyst input factored into roadmap? Is it viewed is higher or lower value than customer input?
4 Answers
It's not higher or lower value than customer input — it's just that not all analyst feedback is created equal.Analysts see patterns across the market that you might miss ...
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Atlassian Product Marketing Leader • 5mo
Both are valuable inputs— they just serve different purposes and inform roadmapping on different horizons.Customer inputUltimately, business success hinges on customer gr...
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Atlassian Head of Product Marketing, Bitbucket • 1y
Analysts are a great source for understanding your market, your position in the market, your competitors, what your customers’ needs are, and emerging technologies, etc. ...
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Anthropic Enterprise & Solutions Marketing • 1y
This is a great question and one I still try to balance based on what research/insights we gather.For analysts, I like to think about bigger market trends, competitive in...
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Related Questions
How do you balance customer input from PMM with what PM is already gathering?How can you influence the roadmap when product managers have to plan so far in advance?How do you balance relying on customer feedback to influence the product roadmap vs identifying innovation opportunities?Should product marketers be "influencers" or "partners" in product roadmap decisions?Did you ever consider attributing publicly damaging negative reviews a somewhat higher weight, within any kind of equation that connects user feedback/requests with product roadmap decisions? What recommendations do you have for influencing the roadmap early?