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What are some best practices for making sure brand voice and attributes come through during the product design process?

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2 Answers
  1. Grant Shirk
    Grant Shirk

    Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y

    Offer to help write product copy. 

    One, it's really fun, and a nice break from the usual. Two, it forces you to put your money where your mouth is. How would *you* guide a customer to complete a specific task? 

    It's also a great way to learn your product inside and out. Potentially higher ROI than signing up for a bug bash on a regular basis. 

    1,464 Views
  2. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y

    I'm not sure if this question is asking about true application of brand voice and attributes in design process - or hypothetical when conducting customer insight sessions to validate design decisions. So let's explore both! For application of brand voice attributes in design: Codify a brand guide for product use and get aligned across teams Create a design system that utilizes attributes from the guide so it's embedded by default For including these attributes within streams of customer insight ...Read More

    408 Views

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