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What are some best practices for making sure brand voice and attributes come through during the product design process?

1 Answer
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network ExperiencesDecember 15

Offer to help write product copy. 

One, it's really fun, and a nice break from the usual. Two, it forces you to put your money where your mouth is. How would *you* guide a customer to complete a specific task? 

It's also a great way to learn your product inside and out. Potentially higher ROI than signing up for a bug bash on a regular basis. 

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