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How is the global PMM team at Dropbox organized? Is pricing/monetization handled by the PMM team? If not, which team handles it? Does PMM report into Marketing or Product?
All related (48)
How do you choose the right channels to activate the audience when you're launching a brand new product?
What are some of the KPIs that should be focused on when launching a new feature of an existing product?
How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?
What is the role of Product Marketing compared to other parts of the business in driving product adoption?
How does product marketing integrate with the PM team? Who decides what features to focus on in each launch? What documentation is provided to PMMs to help in crafting messaging?