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Could you walk us through your most successful product or feature launch?

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2 Answers
Go-To-Market Strategy Launch Channels Launch Metrics
  1. Nikhil Gangaraju
    Nikhil Gangaraju

    Amplitude Product Marketing Director • 1y

    Recently we launched a new vision for digital analytics called Amplitude Made Easy: https://amplitude.com/easyThis launch was an opportunity to showcase the future of the Analytics, once that's easy to get started, easy to use and easy to scale with our platform This update is not just a few features:  Our product, design and engineering teams have spent the past year completely re-imagining  the Amplitude experience from setup -> to insights -> and actionA key set of distribution channels ...Read More

    2,511 Views
  2. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y

    My most successful launch to date was with a partner (ecosytem is everything!). It was successful because we proactively identified a rolling list of campaign activites and invested in high-quality promotional materials including co-branded explainer videos, gifs, and landing pages. The campaign was a rolling sequence of integrated activities that ran over an entire quarter. It resulted in increased product utilization, press coverage (earned media), expansion revenue, high-quality traffic and m ...Read More

    1,334 Views

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