Could you walk us through your most successful product or feature launch?

Recently we launched a new vision for digital analytics called Amplitude Made Easy: https://amplitude.com/easy

This launch was an opportunity to showcase the future of the Analytics, once that's easy to get started, easy to use and easy to scale with our platform

• This update is not just a few features:  Our product, design and engineering teams have spent the past year completely re-imagining  the Amplitude experience from setup -> to insights -> and action
  
  A key set of distribution channels and messaging included

• Telling our story.. To do that we’re featuring a product keynote video, just like Apple, Google, Airbnb. ( our opportunity to go big on our story )

• we wanted to also industry experts to be part of that. So we’ve brought together some of the best experts in the industry who are sharing their best practices on our platform

• We're also working with more than dozen influencers across platforms such as Linkedin, Twitter, Substack & TikTok to reach our audiences on the channels they love

• We're also did largest push on Product Hunt that ever done!! And we need you to be part of that

  
  All of these tactics informed a very ambitious set of goals

  • We wanted to see a lift in new org signups

  • We wanted to improve our key competition win rates

  • We wanted to retain and grow engagement with existing users
    

My most successful launch to date was with a partner (ecosytem is everything!). It was successful because we proactively identified a rolling list of campaign activites and invested in high-quality promotional materials including co-branded explainer videos, gifs, and landing pages. The campaign was a rolling sequence of integrated activities that ran over an entire quarter. It resulted in increased product utilization, press coverage (earned media), expansion revenue, high-quality traffic and most importantly, happy customers.