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How do you get quality market research data creatively, without leveraging market research reports that cost thousands of dollars?

1 Answer
Lauren Craigie
Lauren Craigie
Cortex Head of Product MarketingAugust 31

Some ideas:

  • Free: Use polls on LinkedIn. You can see who responds (their title, positions held in the past etc)

  • Free: Unincentivized user surveys

  • Cheap: Incentivized user surveys

  • Cheap: SurveyMonkey or Wynter for market surveys

  • Cheap: Wynter for buyer interviews (compared to other consulting companies who source and interview I’ve found Wynter to be a fraction of the cost per interview)

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