Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 2y
If you have a large enough prospect/customer base, you can do some scrappy research yourself. Set up a quick survey, incentivize folks to complete it, and just like that you've created your own version of trend data. You can use a similar approach to do qualitative interviews with target personas and drill into more substantial topics. The best part? You can use those outputs not just as data to help inform things like product strategy, messaging, and other things, but they also make for great m ...Read More
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