How often do you reinforce your sales enablement training?

We reinforce our sales enablement training regularly, but the cadence is closely tied to the nature of our customers and the type of collateral being used. In fast-paced industries like retail, where consumer preferences and trends shift quickly, fatigue sets in rapidly. To stay effective, we update our sales assets—such as visuals, product details, and messaging—on a monthly or quarterly basis. This ensures we're always in tune with current trends and can engage customers with fresh, relevant content.

On the other hand, in industries like technology or manufacturing, such as the chip industry, the pace of change is slower. A whitepaper or technical guide can remain valuable for months, as it addresses long-term needs and isn't as dependent on immediate trends. The key is understanding how often your audience needs new information and adapting your enablement training accordingly, so the sales team always has the most relevant tools to drive results.