I've heard mixed opinions on sharing customer personas with Sales. Some say it's useless information that Sales tends to ignore. Have you found that Sales appreciates customers personas? What's your approach there?

Question

Christine Tran · Accepted Answer

I've found it to be critical in the organizations I've worked in, which have mostly had multiple personas. However, I've never been a fan of Marketing Mary or Annie the A...

Michael Olson · Answer

I think this is a symptom of bad persona guidance more than anything else. I have seen a lot of persona guides created by marketing teams that get too cute – with whimsic...

Charles Tsang · Answer

The answer depends a bit on the situation. Here are two scenarios/examples.  Scenario 1: Sometimes sales has a ton of institutional knowledge around their target custo...

Indy Sen · Answer

Yes, sales definitely appreciates customer persona research in my experience, but it has to be actionable.This means that, no matter what type of research or how much goo...

Holly Watson · Answer

With any content, you have to be clear on why sales should care. How is it going to help them close a deal faster, increase the size of that deal, retain or grow the acco...

I've heard mixed opinions on sharing customer personas with Sales. Some say it's useless information that Sales tends to ignore. Have you found that Sales appreciates customers personas? What's your approach there?

Upcoming Event