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How often do you recommend refining your story?
1 Answer
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • December 17
Quarterly or bi-annually is fine! Enough to keep tabs on market, product, and persona changes...
Some other conditions to consider:
triggered by product launches, market changes, audience feedback
In addition to these touch points an annual deep dive should be completed. This would involve a full audit on your story that includes reassessing the market landscape, revalidate your positioning and ensure your framework still has legs.
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