Sharebird
Sign Up / Sign In

What is the typical 30-60-90 day plan for a PMM leader?

Answer
4 Answers
Product Marketing 30/60/90 Day Plan
  1. Lindsey Weinig
    Lindsey Weinig

    Twilio Director of Product Marketing • 3y

    I love the power of a new perspective. I recommend an inspect, reflect, then suggest approach. Taking time to gather information from and form relationships with teams you support including product, sales, sales enablement/programs, marketing, as well as peers at your level will help you gauge your role's expectations and the business needs. Learning priorities, measures/OKRs/KPIs, recent learnings, challenges, and opportunities from these teams will help inform a perspective that will drive you ...Read More

    22,804 Views
  2. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    A typical 30-60-90 day plan for a PMM leader might include the following steps: During the first 30 days on the job, the PMM leader should focus on getting to know the organization, its products, and its customers. This may involve meeting with key stakeholders, such as the product development team, the sales team, and the marketing team, to learn more about the organization's products, target market, and competitors. The PMM leader should also spend time learning about the organization's cultur ...Read More

    634 Views
  3. Tracy Montour
    Tracy Montour

    HiredScore Head of Product Marketing • 3y

    My not helpful answer is that there is no "typical" 30-60-90 day plan. Your first 90 days will vary drastically depending on the stage of the company you are joining, the maturity of the product marketing team, and the specific challenges the company is facing. In my experience, the first 30 days are about learning and building relationships. The next 30 days are about aligning on a plan of action. And the next 90 days are executing that plan.

    649 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Ankit Shah

Braze Director, Product Marketing, Ankit Shah on Product Marketing vs Product Management

July 14 @ 9:00AM PT

Register
Don Fuss

ServiceNow Director of Product Marketing, Don Fuss on Product Marketing vs Product Management

May 12 @ 10:00AM PT

View Answers
Jen Vaccaro McParland

Okta Senior Manager, Product Marketing & Analyst Relations, Jen Vaccaro McParland on Messaging

April 30 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors