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How often should a fairly mature product re-assess its messaging?

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2 Answers
Messaging Strategy
  1. Greg Gsell
    Greg Gsell

    Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 2y

    Overall, you should at least look at it annually. Based on the progress we have made, the market shifts, etc, is this still the best way to articulate the value? Is it still working with field? Sometimes you need to adjust messaging to get sellers excited to go pitch it again. You also need to evolve your messaging on a mature product as you go into new markets. A mature product probably started in a few key verticals but hopefully you figure out how to evolve into new verts. You will need to ev ...Read More

    1,046 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 2y

    Whether your product is new or fairly mature, you should always have your ear to the ground, listening to market pivots and changes in how customers talk about your solution, the value it delivers, and the challenges with prospects.Even if your product is mature and your messaging was solid 6 months ago, changes in the market or new ways your product delivers value may require new messaging. However, you don't want to drastically change your messaging too frequently. Allow enough time to collect ...Read More

    423 Views

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