How often should a fairly mature product re-assess its messaging?
2 Answers
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 2y
Overall, you should at least look at it annually. Based on the progress we have made, the market shifts, etc, is this still the best way to articulate the value? Is it st...
1035 Views
Workyard Director of Product Marketing • 2y
Whether your product is new or fairly mature, you should always have your ear to the ground, listening to market pivots and changes in how customers talk about your solut...
422 Views
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