Shopify has a diverse audience. How do you ensure consistency and clarity when marketing to them?
1 Answer
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • December 17
If your org has a strong data stack, you should be able to segment, target and message accordingly. Messaging and positioning also depends by journey stage and micro-funnel eg., next best action in the journey.
Nothing is one size fits all.. even with diverse audiences there's some legwork involved to replace kitchen sync with Michelin star messaging. If your team has core values, make sure you anchor messaging there and then segment, alter, and ship appropriately.
483 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Sarah Din
Quickbase VP of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Related Questions
How do you validate messaging after the product has been launched?When you have several ICPs in a global market, how do you separate the messaging on your website? Are “solutions” pages enough? Should we have TOF content for each ICP? Where is the best location for product marketing case studies, if any? If not, how do you reccommend an aspiring product marketer to get acquainted with the particular, day-to-day activities of the career besides an internship? release notes - any recommendations/guidelines you use in order to keep it informative and yet support the marketing efforts related? What short and sweet messaging templates does your team use?What SaaS tools are you familiar with when it comes to message testing?