Shopify has a diverse audience. How do you ensure consistency and clarity when marketing to them?
1 Answer
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • December 18
If your org has a strong data stack, you should be able to segment, target and message accordingly. Messaging and positioning also depends by journey stage and micro-funnel eg., next best action in the journey.
Nothing is one size fits all.. even with diverse audiences there's some legwork involved to replace kitchen sync with Michelin star messaging. If your team has core values, make sure you anchor messaging there and then segment, alter, and ship appropriately.
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