I'm a product marketing team of 1 - what would you recommend as easy, every-day tools/actions that will help me understand our customers that little bit better?

Listen to sales/CS calls. As a team on 1 you can't be on every call but make it a weekly habit to listen to at least 5-10 calls (you can listen at 1.5 or 2x speed 😊). Be strategic about the calls you listen to - use keyword search or tagging for key topics of interest that are relevant to your business like competitors, pricing, implementation, ROI, etc. This will give you great insights into what your customers and prospects care about and how your team is responding.  Read G2 reviews. There's ...Read More

First, start with what you already have at your disposal, which will likely include: - written customer case studies or success stories - requests that customers have made in the past about product features - support requests that came into customer support The other easy action you can take is to talk to the sales reps at your company, and ask them: - Why do we win deals? What are customers looking to solve when they purchase our solution? - Why do we lose deals? What are customers not finding ...Read More

Well first of all, it’s always tough to be a team of one. You are definitely going to have to ruthlessly prioritize and as a team of one, it can be easy to get stuck as the sales content/collateral & product launch factory. So with the spare time that you have, I think a few things that can help you understand the customer a bit better perhaps in order of ease: Sign up for daily newsletters from the industry trades that you’d want to cover your launches In those newsletters sign up for the w ...Read More

You’ve received some great advice here. I think listening to calls, joining LI groups or following hashtags they care about is a great source of information. Here are a few other that I’d add: Make it a habit to talk to a few AES and CSMs regularly. Ask them directly what they hear or see, stress-test your observations with them too Speak to analysts. If your company has relationships with analyst firms, leverage them as your ear to the market If you’re not doing it already, get into the habit o ...Read More