Just wondering how to get started doing market research--good sources, good tech, good panels, etc and what kind of budget does it take?
1 Answer
This depends on what kind of research you are looking to do, but here is a broad overview
Here is what you need to get started
Set clear research objectives
Small pilot study
Mix of qualitative/quantitative
Focus on one customer segment
Budget can look like so:
Low ($0-5K): DIY tools, surveys, interviews
Mid ($5-25K): Mixed methods, basic panels
High ($25K+): Full-service research
Some Essential Tools:
Surveys: SurveyMonkey/Typeform
Interviews: Zoom + Otter.ai
Analysis: Excel/Google Sheets
Qual Panels & Sources:
Wynter
Prolific (academic quality)
Industry reports (Gartner, Forrester previews)
Government databases
Academic papers
LinkedIn groups
Reddit communities
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