How to anchor product initiatives / influence product priorities based on member journey / customer priorities.

Data, data, data! Once you are able to identify your customer’s unmet needs, motivations, and attitudes, you can put your customer at the center of your business cases to...

This is the holy grail question, and honestly it's more art than science. It's a cross-functional conversation where you weigh the pros and cons together. The tricky part...

If I understand the question correctly, this is about allocating time for journey/experience improvements when PMs are focused on feature/capability development. In short...

In product marketing, we often focus on brand-new features that can attract new customers and expand our market. But for existing customers who've already bought in, some...