How do you influence the product roadmap from an annual perspective? What is the criteria for prioritization? (Think: Planning)
3 Answers
Atlassian Head of Product Marketing, Bitbucket • 1y
How far out your company or team should plan your roadmap, and the frequency with which you revise it, will depend on the maturity of your market and of your product. The...
2858 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 6mo
For annual and strategic planning, it's important to focus on long term things that will drive growth and expansion rather than individual features requested by customers...
613 Views
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Barracuda Networks Product Marketing Director • 9mo
There are two things to consider here what’s happening in the market and what will move the business forward. As a PMM you should be listening to customers, sales team, k...
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