How do you influence the product roadmap from an annual perspective? What is the criteria for prioritization? (Think: Planning)
3 Answers
Atlassian Head of Product Marketing, Bitbucket • 1y
How far out your company or team should plan your roadmap, and the frequency with which you revise it, will depend on the maturity of your market and of your product. The...
2842 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
For annual and strategic planning, it's important to focus on long term things that will drive growth and expansion rather than individual features requested by customers...
602 Views
Upcoming Event
Mastering Market Research
Splunk
Barracuda Networks Product Marketing Director • 7mo
There are two things to consider here what’s happening in the market and what will move the business forward. As a PMM you should be listening to customers, sales team, k...
399 Views
Related Questions
What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?What are the main channels product marketing can use to influence roadmap?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What recommendations do you have for influencing the roadmap early?What is the best approach to influencing product roadmap in an enterprise organisation?