How do you communicate long-term product vision and roadmap in a way that excites and motivates the sales team?
1 Answer
Asana Head of Global Product Marketing • August 1
Don't lead with the product vision. Lead with the customer vision:
where the market is going
what buyers are struggling with
what competitors are doing
where we're winning and where we're losing
Once you've couched the vision in a way that sales can see how it helps them win, then share the vision. Remember to start with empathy for the seller. They have to kit their quota, a story for their buyer will do that in a way that a product vision will not.
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