What are the most powerful, non-executive, relationships in sales departments a PMM can create?
When it comes to PMM core duties, typically who are the best partners in the sales org, who has the knowledge and the customer touch points to really help PMMs win?
5 Answers
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 5y
1. Many companies have a form of President's Club. Congratulate every single awardee. Ask to join them on the next drive-by with prospects/clients. these are the best rep...
1307 Views
Hightouch Head of Product Marketing • 4y
When it comes to PMM core duties, typically who are the best partners in the sales org, who has the knowledge and the customer touch points to really help PMMs win? I ima...
584 Views
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Close Head of Product Marketing • 4y
Where I've found the most valuable bi-lateral relationships within the Sales org (outside of sales leadership) has been with teams that have access to data that can help ...
545 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
In a sales department, Product Marketing Managers (PMMs) can cultivate several powerful relationships that are not at the executive level but have a significant impact on...
421 Views
HiredScore Head of Product Marketing • 3y
I recommend building relationships with the canaries in the coal mine. What I mean by this is people who may not be decision makers but will be vocal, and may not often g...
245 Views