How to convince your product team to create shared OKR's with PMM?
2 Answers
Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y
When it comes to aligning the goals of your product and PMM teams, it's important to first look at your company's overarching OKRs--which should act as a guiding star for...
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Appcues VP Marketing • 3y
This is about strategic alignment. It starts at the top. I've used a number of goal-setting frameworks including OKRs and my POV is that the framework itself is irrelevan...
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