I started my career in Marketing (Brand Marketing, CPG) and always loved the intersection of consumer/customers, brand building, and business ownership. I went to business school to transition industries - from CPG into Tech - and locations - from Latin America to the US. MBA folks would know that most schools advise to only switch one out of three variables (industry, location, function). I chose two.
During this search, I explored and interviewed for both options: Product Marketing and Product Management. What drove me towards Product Marketing is that I still got to experience the aspects of Brand Marketing and Business that I loved, but now with product(s) as the core of my role, a vast amount of space to learn more, the ability to move from high-level strategy to detailed execution, and a much more innovative and fast-pacing environment.
I had to develop a number of skillsets, including: 1) Going deeper on user insights and behaviors, designing and executing end-to-end market research, 2) Understanding technology both on the Consumer Apps (Video Calling, YouTube) and B2B side (Google Ads, and now Plaid), 3) Develop deep data-knowledge for any of the products I worked at in order to speak the same language as the rest of my tech counterparts, and more.