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What made you decide to choose Product Marketing over Product Management?

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4 Answers
Influencing the Product Roadmap Product Marketing Soft and Hard Skills Pricing and Packaging
  1. Jessica Webb Kennedy
    Jessica Webb Kennedy

    Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y

    Great question and I've thought about this a lot, I LOVE watching Product Managers work and think that the problems they tackle are super fascinating, that being said, I'm a marketer at heart. I think PMMs are lucky to be in a position where we get to work super closely with PMs but our jobs are very different. I like Product Marketing because it's so versatile, what I do from day-to-day can really vary but I also get to really own things and take them from start to finish, collaborating with to ...Read More

    2,448 Views
  2. Valerie Angelkos
    Valerie Angelkos

    Howl VP of Product Marketing | Formerly Google • 4y

    I started my career in Marketing (Brand Marketing, CPG) and always loved the intersection of consumer/customers, brand building, and business ownership. I went to business school to transition industries - from CPG into Tech - and locations - from Latin America to the US. MBA folks would know that most schools advise to only switch one out of three variables (industry, location, function). I chose two. During this search, I explored and interviewed for both options: Product Marketing and Product ...Read More

    1,280 Views
  3. Lauren Barraco
    Lauren Barraco

    Inscribe VP, Marketing • 5y

    Oh I love this question! For me, my background is in both PMM and PM... and I believe that my future will be too. As you continue in your product career, you'll find that every organization has their own "classification" of these two roles and that a lot of the responsibilities really blend across the two teams. Sometimes PMM is responsible for pricing, sometimes PM is. Sometimes PMM is responsible for competitive intel, sometimes PM is. So, it's really about what you like about your PMM role an ...Read More

    589 Views
  4. Abdul Rastagar
    Abdul Rastagar

    Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y

    I suppose that answer varies for everyone. For me, it was simply about being more comfortable with marketing than with product management. I didn’t really know what product marketing was until a few years into my marketing career but once I got into it, I loved it. In hindsight, I don't regret it for a second. Having said that, there is obviously an overlap and each position must intimately understand the other. 

    830 Views

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