All related (51)
Valerie Angelkos
Product Marketing Lead, Plaid | Formerly GoogleMay 23
I started my career in Marketing (Brand Marketing, CPG) and always loved the intersection of consumer/customers, brand building, and business ownership. I went to business school to transition industries - from CPG into Tech - and locations - from Latin America to the US. MBA folks would know that most schools advise to only switch one out of three variables (industry, location, function). I chose two. During this search, I explored and interviewed for both options: Product Marketing and Product Management. What drove me towards Product Marketing is that I still got to experience the asp...
Jessica Webb Kennedy
Head Of Marketing, Tailscale | Formerly Atlassian (Trello), HubSpot, LyftDecember 8
Great question and I've thought about this a lot, I LOVE watching Product Managers work and think that the problems they tackle are super fascinating, that being said, I'm a marketer at heart. I think PMMs are lucky to be in a position where we get to work super closely with PMs but our jobs are very different. I like Product Marketing because it's so versatile, what I do from day-to-day can really vary but I also get to really own things and take them from start to finish, collaborating with tons of people along the way. Product Marketing to me is the "connector" role, your job requires in...
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach, November 19
I suppose that answer varies for everyone. For me, it was simply about being more comfortable with marketing than with product management. I didn’t really know what product marketing was until a few years into my marketing career but once I got into it, I loved it. In hindsight, I don't regret it for a second. Having said that, there is obviously an overlap and each position must intimately understand the other. 
Lauren Barraco
VP, Marketing, InscribeNovember 17
Oh I love this question! For me, my background is in both PMM and PM... and I believe that my future will be too. As you continue in your product career, you'll find that every organization has their own "classification" of these two roles and that a lot of the responsibilities really blend across the two teams. Sometimes PMM is responsible for pricing, sometimes PM is. Sometimes PMM is responsible for competitive intel, sometimes PM is. So, it's really about what you like about your PMM role and finding an organization that aligns to that. 
Priya Gill
Vice President, Product Marketing, Momentive
Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HOW they present it. Can the candidate articulate how they effectively approached their GTM strategy, from ideation to execution and beyond. Can they effectively launch a product/feature and properly engage the right cross-functional partners to make that launch a success? Are they outcome-oriented and think about the metrics they're trying to drive with a given launch? Those are just a few things that I would be looking for ...
Brianne Shally
Head of Product Marketing, Nextdoor
Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excited about the potential. It can be a strong selling tool to get prospects on board and a resource to get current customers to invest more. What's important is that the roadmap isn't standing on it own, but partnered with an overall vision to show how product efforts later up to a great vision. This is where Product Marketing can play a strong role in storytelling and positioning to bring it all together. I've seen this execut...
Marcus Andrews
Director of Product Marketing, Pendo.io
Not sure if these are "technical skills" Product Marketing isn't a technical job, it's a communications job. But the three biggest hard skills that will help you succeed in PMM and that I interview for are.  Creative Generalist: Does the candidate bring a strong generalist marketing background. Do they understand the basics of demand gend, design, brand, video, etc. PMM is one place having a broad set of experiences is truly helpful.  Excellent Storyteller: Can the candidate tell a persuavie product driven story? Can they clearly communicate a complicated technical product? Can they write...
Laura Jones
Chief Marketing Officer, Instacart
  To establish credibility with a new team, the first step is understanding the team's need, laying out a vision for how you can best add value, and aligning around expectations. It is important to know the user, the market, and the product so that you can engage with the cross-functional team in a meaningful way from day one. With a clear set of objectives and foundational understanding of the space, you can quickly begin to make an impact on the team.  
Gregg Miller
VP of Product Marketing, Oyster®
It's all about doing great work that matters to the business, matters to your partner, and fits into the context of the relationship! The playbook below can help get the ball rolling. Sorry for the long answer, but it's a complex question with big implications for your ability to add value as a PMM. 1) It's essential to understand your business — the market you play in, the strengths/weaknesses of the competition, how customers feel about you, etc. — better than just about anyone else in the company. Your level of fluency (or lack thereof!) will be visible in how you show up: the insight...
Akshay Kerkar
Head of Marketing, Cloud Enterprise & Platform, Atlassian
The answer really varies by company - I have seen instances of Product Marketing, Product Management, Finance, Biz Ops, and Sales Strategy teams own pricing. In an ideal world, the team that's both tasked with understand your products/market/customers and works closely w/ Sales is the best place to lead pricing initiatives. In most instances, I'd argue that this is Product Marketing. Product Management are important stakeholders in the process (along with teams like Sales and Finance) but since they are not as GTM focused as PMM in most cases I don't think they are in the best position t...