How and when do you integrate qualitative research throughout your product development and launch cycle?
Airbnb Head of Global Product Marketing • 8y
Research is so important. The closer you are to your customer, the more credibility you have. If you're fortunate enough to have a research org at your company, even bett...
3752 Views
Conveyor Head of Marketing • 6y
Our product teams are great at this and we glean a lot from them during a launch but we’ll also do a lot of customer interviews on our own. I also always learn a lot from...
1297 Views
Upcoming Event
Mastering Market Research
Splunk
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
So, I never use all these types of research, but here's a great menu of research phases that I keep at the top of my Research Plan Template. Usually at most I'd pick one ...
1108 Views
Integrating qualitative research throughout the product development and launch cycle is a multi-faceted process.If you read books on product management, they will discuss...
1240 Views
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 7y
Foundational qualitative research should be done as soon as you are able, and also ahead of any major product shifts or market expansions. We've also explored qualitative...
729 Views
Related Questions
What data do you share with the product team after a launch to inform roadmap planning and prioritization?How do you think about timing for launches and how much say do you have? Is there a strategy to try to maximize impact or is it based on when product will have it finished?What are action items that you always include on your product launch checklist?Do you theme your launches and do they level up to overall product themes? Also how often do you change those? AnHow do you create your product launch strategy?How to educate the company of the importance of a structured product launch?