How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?
5 Answers
This sounds like there may be some alignment with the C Suite on what is their big picture product vision. It is hard to motivate teams and lead others when leaders don’t...
1680 Views
Diageo Head of Tequila Portfolio • 1y
Influencing the product roadmap when the vision is still evolving and there are lots of changes can be tough, but it's not impossible. Here are some tips:Customer centric...
2475 Views
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Confluent Vice President, Product Marketing • 5mo
In my opinion, Product Marketing primarily is a GTM function. It is critical for PMMs to be deeper (than average) on products and audience, but this knowledge is to be us...
696 Views
For quick wins: prioritize the most impactful customer requests. What's going to make their lives way easier, prevent churn, or really impress them?But you can't operate ...
474 Views
Don't bother. Run the other way. Pardon my language but there's no influencing in this situation, it's just a pissing contest.Why work somewhere that's optimizing for act...
343 Views
Related Questions
How do you influence product roadmap as a product marketer. How do you influence the product roadmap if the roadmap has already been laid out by product? What are the main channels product marketing can use to influence roadmap?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How do product marketers lead a product launch when roadmaps and priorities are constantly changing?What definitely doesn't work when it comes to influencing the roadmap?