How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?

Answer

5 Answers

Influencing the Product Roadmap

Martin Raygoza

Diageo Head of Tequila Portfolio • 1y

Influencing the product roadmap when the vision is still evolving and there are lots of changes can be tough, but it's not impossible. Here are some tips: Customer centricity: Identify your customers' needs and use that info to suggest features that will make their lives easier and fit with your brand's overall image. Data is king: Specially in a dynamic environment, show the product team how your ideas will benefit the business. For instance, you could track different business metrics and show ...Read More

2,476 Views
Raman Sharma

Confluent Product Marketing Leader (Microsoft / DigitalOcean / Sourcegraph / Confluent) • 7mo

In my opinion, Product Marketing primarily is a GTM function. It is critical for PMMs to be deeper (than average) on products and audience, but this knowledge is to be used in the service of GTM objectives like customer acquisition, customer growth, product adoption, etc. Lack of big picture product vision is as much a marketing problem as it is a product problem. I would encourage PMMs to sit down with their product leaders (or execs) and come up with a product/company story that makes sense. S ...Read More

704 Views
Alina Fu

Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 2y

This sounds like there may be some alignment with the C Suite on what is their big picture product vision. It is hard to motivate teams and lead others when leaders don’t have a vision. It would be easier to inspire and get people to join your company’s journey when the leaders can clearly communicate the product vision

1,683 Views
Ani Sapru

Rippling Product and Content Marketing • 7mo

For quick wins: prioritize the most impactful customer requests. What's going to make their lives way easier, prevent churn, or really impress them? But you can't operate like this forever. A product vision is a must. Without one, you're just reacting to whatever customers are yelling about loudest. A clear vision is what lets you move from doing everything a customer wants to actually dictating a strategy to the market. It's how you get customers excited about where you're going, not just what ...Read More

475 Views
Jack Wei

Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 1y

Don't bother. Run the other way. Pardon my language but there's no influencing in this situation, it's just a pissing contest.

Why work somewhere that's optimizing for activity vs. outcomes? A big picture vision (can be at the corporate or company level, not product) is absolutely necessary to steer direction. If it hasn't been established, then step 1 is crystal clear. Do step 1 before anything else.

343 Views