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What is your advice for honing messaging skills?

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2 Answers
Product Marketing Skills Storytelling
  1. Nikhil Gangaraju
    Nikhil Gangaraju

    Amplitude Product Marketing Director • 1y

    Read a lot of diverse literature and get really good at story telling :) it also helps to be passionate about the products that you sell. Messaging is ultimately more art than science but you can definitely build a good process for ideation that suits your approach. Again the Jellyfish framework can help a lot here

    https://www.linkedin.com/pulse/what-does-great-product-marketing-look-like-marcus-andrews

    2,127 Views
  2. Aneri Shah
    Aneri Shah

    Ethos VP Marketing | Formerly Meta, Microsoft • 2y

    Do it for fun! Try it on products you use but don't work on, ads you see on TV etc. It makes it much lower stakes to get into the mindset of using a messaging framework, and you'll find it's a muscle you can build over time. It's also much easier when you try it on a product you use - you can ask yourself the questions you'd be asking in messaging research: who do you think it's for, why do you use it over others, what problems is it solving in your life? Think about this the next time you watch ...Read More

    1,371 Views

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