How do you influence the product roadmap so that features and/or fixes stemming from VOC/customer feedback make it into the priority?
5 Answers
Square Head of Product Marketing, Square Banking • 3y
Customer needs and feedback are fundamental drivers of product strategy, prioritization, and roadmapping. It’s also important to align on goals for the business to ensure...
11328 Views
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
I view the role of PMM as a strategic partners to product management, and it's important to have this frame of mine when approaching product teams with learnings. Product...
1529 Views
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OpenAI Product Marketing • 3y
I saw this work really well at Asana with a VoC program, which was conducted on a quarterly basis and involved representatives across all “listening channels” at the comp...
692 Views
Diageo Head of Tequila Portfolio • 1y
I suggest to follow a strategic approach that combines data-driven insights with effective cross-functional collaboration.Gather and analyze customer feedback from variou...
2047 Views
Change.org Director of Product Management • 4y
There are a few aspects to this. The first involves being proactive and enabling your team with insights ahead of time. The second involves bringing in other data/busines...
418 Views
Related Questions
What recommendations do you have for influencing the roadmap early?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?How does the influence on the product road map vary in a regional versus an HQ office?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? How can product marketing manager influence a product roadmap when the roadmap is already full with multiple requests from customers, product vision or engineering items?How do you influence product roadmap as a product marketer.