What's the best way to partner with product on market research to help with gathering insights and buy-in?
2 Answers
LinkedIn Director of Product Marketing • 1y
At LinkedIn, PMM leads regular Customer Advisory Boards of about 10-15 customers. Each meeting of the CAB is designed to gather feedback across our key segments. We usual...
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
Here are the top areas I focus on to partner with product on market research and gathering intel:Alignment:Align Goals: Ensure both teams understand what questions need t...
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