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What's the best way to partner with product on market research to help with gathering insights and buy-in?

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2 Answers
Influencing the Product Roadmap
  1. Andrew Kaplan
    Andrew Kaplan

    LinkedIn Director of Product Marketing • 1y

    At LinkedIn, PMM leads regular Customer Advisory Boards of about 10-15 customers. Each meeting of the CAB is designed to gather feedback across our key segments. We usually do these in person once or twice a quarter. Every CAB has a theme that we know is highly relevant for our customers as well as our Product team's roadmap and our business strategy overall. We invite Product Mgrs to every one of these sessions so they can help drive the conversation with customers, ask our customers some top-o ...Read More

    3,414 Views
  2. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y

    Here are the top areas I focus on to partner with product on market research and gathering intel: Alignment: Align Goals: Ensure both teams understand what questions need to be answered and what outcomes are expected. Define Success Metrics: Agree on what success looks like for both teams, whether it's obtaining specific insights, validating hypotheses, or developing actionable strategies. Collaboration: Joint Research Plan: Develop a research plan together, outlining the methodologies, target a ...Read More

    958 Views

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