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How would you advise a recent university graduate to break into product marketing?

I am a Psychology student about to graduate in a few months, and am looking for insight into how I can grow skills relevant to product marketing and look for experience.

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1 Answers
  1. Polomi Batra
    Polomi Batra

    Zendesk Director of Product Marketing • 1y

    Breaking into product marketing as a recent graduate requires a strategic approach: Build a strong foundation: Supplement your degree with certifications in product marketing (Product marketing alliance and Pragmatic Institute are two good spots to start), digital marketing, product management, or data analysis. Gain practical experience: Seek internships, entry-level roles, or work on side projects that require similar skills to product marketing (skills like messaging, positioning, research on ...Read More

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