How would you advise a recent university graduate to break into product marketing?

Breaking into product marketing as a recent graduate requires a strategic approach:

1. Build a strong foundation: Supplement your degree with certifications in product marketing (Product marketing alliance and Pragmatic Institute are two good spots to start), digital marketing, product management, or data analysis.

2. Gain practical experience: Seek internships, entry-level roles, or work on side projects that require similar skills to product marketing (skills like messaging, positioning, research on customer insights as an example). Hands-on experience is crucial.

3. Network: Join industry groups, attend webinars, and seek mentorship from professionals in the field, or friends in your network. Building relationships can open doors.

4. Tailor your resume: Highlight relevant experience and create a portfolio showcasing any marketing or product-related projects. If you're in psychology for example, you've likely had some research experience, are a great writer, and can understand humans well - these are all skills relevant to product marketing.

5. Prepare for interviews: Understand the role, practice case studies, and be ready to discuss how your skills align with product marketing.

6. Stay persistent: Apply broadly to related roles and be flexible. Continuous learning and adaptability will help you land your first product marketing position.