What product marketing interview questions and resources do you recommend to prepare for from both hiring managers and cross-functional partners?

I'd recommend having on hand: Your story. Be prepared to give a brief walkthrough of your background and experience. I always like to see when someone has a strong narrative about their career — why they made each move, the highlights of their experience and what they learned, and what they're looking for next.  An example of a product launch or major project you led that you were particularly proud of. Be prepared to talk about the process of putting it together, any difficulties you faced and ...Read More

One way that I like to prepare for an interview is to go in with the mindset that you are an investor (which you are, with your time!). As an investor, you want to learn everything you can about the company: Who are they? (homepage, fundraise announcements, careers page descriptions) What do they do? (docs, G2, TrustRadius, Twitter, support forums, YouTube videos) Who are they solving for? (main nav website, titles on G2/TrustRadius, blog posts) How big/interesting is that market? (industry site ...Read More

Outside of researching common product marketing interview questions and generic interview prep like that, I think the best resources probably live on the hiring organization's website and resources. Learn as much as you can about the organization, how they position themselves, who their core audience is, the competitive landscape. This is going to take your interview to the next level and really help the hiring manager see you in the role as you already have a baseline knowledge of the organizat ...Read More

I wrote a blog post on this - linked below!  Here are some questions that help me find the "A" players -  Do you have a product marketing philosophy?What’s the biggest project you’ve led? What worked/ didn’t?Challenge: If you had $5k to spend in any way you wanted, how would you spend it and why?Will this be the same type of role you’ve done before or something different?Have you been promoted in your previous role?How did you manage success in your last role?What new skill have you learned late ...Read More

Great question!  Before going to your PMM interview absorb all available information on the role & company & product, run several mock-up interviews with PMM peers and draft your portfolio. Let's cover all these in more detail: Learn from product marketing communities, like Sharebird and others. Review the PMM job description and requirements to understand the specific skills and experience that this company is looking for. This will help you identify your strengths and areas for improve ...Read More

Product marketers are bound to get the “describe a successful product launch you’ve done” question (or some other iteration of it). Be prepared to answer with outcomes rather than going through a checklist of activities. What were you trying to achieve and how did you measure progress? I think Sharebird is a great resource for learning. I’d try to absorb as much as possible here. But honestly, the best thing you can do to prepare for interviews is to practice over and over again with more senior ...Read More