Growth Product Marketing
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2mo
Strong content sales-enablement programs work because they help buyers make decisions faster and with less risk. In my experience, the most effective PMMs anchor enableme...
979 Views
How has your product marketing team traditionally worked with demand generation / growth marketing?
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 6y
Once our launch is out of the door, I like to high-five the team, cheers over a cocktail and have a good night's rest. Then it’s onto post-launch activities to ensure th...
2236 Views
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y
It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's a f...
13384 Views
Shopify Director of Product Marketing • 3y
Some of the things I think about for boosting product adoption include:
In-product notifications and promotions, starting first with onboarding and milestone-related cam...
5077 Views
Wiz Senior Director Product Marketing • 1y
I'd leverage your Growth partners to help you show quantitative value of PMM initiatives. Often as PMMs we are the fuel for other parts of a GTM motion: we provide traini...
1119 Views
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Corporate Marketing
Persona VP of Marketing • 4y
The focus is on product education and differentiation, essentially helping your customers understand why they should continuously choose your product over others througho...
5033 Views
Wiz Senior Director Product Marketing • 1y
Ideally both a PM + PMM have a shared north star metric, e.g. revenue, potentially in the form of free trial conversions; adoption/usage; upsell/cross-sell; etc. (this sh...
1593 Views
Wiz Senior Director Product Marketing • 1y
I believe all product marketers today would strongly benefit from having a growth mindset and skillset -- but whether or not that's the entire charter of their role depen...
1482 Views
Wiz Senior Director Product Marketing • 1y
I'd first start by being clear on the outcomes you're trying to achieve with this cross-functional growth function, and build your growth PMM charter around that goal. So...
1775 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
I feel fortunate that I’ve led positioning/messaging workshops since I graduated college because I worked for an agency that mandated them for every project we worked on ...
1084 Views
Clockwise Head of Growth Marketing • 4y
Totally! I’ve helped multiple growth marketers make this jump before. You’ve already got the marketing channel performance chops, so I would lean into that. If you’ve bui...
2084 Views
Iterable Chief Marketing Officer • 2y
In my opinion, there isn’t much overlap between PMM and Growth PMM, but the things that they need to know to power the work that they do is where there’s some overlap.Fro...
1456 Views
How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
While I don't want to discount the personal thrash this puts on you, I’d suggest you quantify the impact in a manner that is around the health of the business. Showcase t...
1031 Views
Sentry VP of Marketing • 4y
It’s all about making sure the PMM and PM team have shared goals. And in the event an interesting opportunity arises, you can build a business case that supports accelera...
677 Views
The Remarketables GTM Advisor/Fractional Leader/Author | Formerly Google, Salesforce, Box, Mulesoft, WeWork, Matterport, Canva • 2y
I have not taken that course, but it does looks interesting. The good news with this community right here is that you can catch up to a lot of great conversations and int...
993 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 2y
The ultimate metric for measuring the enablement success is a revenue metric, or its proxy - which is shared by sales and product marketing. The actual metric depends on ...
1109 Views
Pressable Chief Marketing Officer • 2y
At its core, product marketing remains focused on the same goals and outcomes in both cases. It is mostly the available tools and surfaces that differ. Things like segmen...
1610 Views
If you have to improve the adoption rate of a SaaS product, where would you start?
Like what are the first things you would check/do?
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
Oh, man, big question! It really depends on the product and company. But if I have to generalize...First, I’d try to get crystal clear on what we mean by adoption rate. I...
945 Views
Clockwise Head of Growth Marketing • 4y
At my current company, Clockwise, we’re focused on acquisition and monetization mostly. We’re a new product and there’s still lots of room for growth at the top of the fu...
953 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Growth product marketing is a specialized type of product marketing that focuses on driving the adoption and growth of the product by leveraging data, experimentation, an...
951 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
I'm not certain if you mean category management in the retail/B2C space or the category management specific to sourcing and procurement.
Either way, I don't think I'd ru...
836 Views
How can I get into product marketing from my current technical sales/enablement role?
I'm a product specialist at Meltwater and I'm looking to move into product marketing but would prefer to look externally. I currently support the sales team by setting up and demoing customized environments to prospects, sparring use cases, and doing some enablement work.
I've been doing some small projects with both the product marketing team and the broader marketing team - most recently a competitive VS style landing page and vertical-specific landing page copy.
For a side project, I'm in the midst of starting a podcast for aspiring marketers where I interview people from different disciplines so students and others looking to get into the field can see what best aligns with their interests.
Is there anything else I should be doing? Am I looking two steps ahead and I need to get more experience first? Feel like I wouldn't even get an interview if I applied to a PMM job in the tech space.
Honeycomb.io VP Product Marketing | Formerly Mparticle • 5y
Thank you for your question. It's true that sometimes hiring managers look for the steretoypical background markers such as years of experience when evaluating candidates...
1184 Views
Kajabi VP Product Marketing & Lifecycle • 4y
Product Marketing and Customer Marketing go together like peanut butter and jelly! I just love to see the two teams working side by side, regardless of who they report in...
2520 Views
Altruist VP of Marketing • 5y
Since ManyChat is a younger company, we don’t yet have a lot of product lines that merit the traditional squad PM <> PMM structure. Today the Product Marketing team...
2031 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
Because product marketing is such a collaborative function -- we're like diplomats and glue between product-engineering-design, marketing, customer success, and sales (if...
1645 Views
Hinge Health Vice President of Product & Growth • 5y
Well, it looks like you have many of the skills necessary to be an effective product marketer. Your challenge will be to tell a compelling story to a PMM leader that you ...
2541 Views
What's the most important source of knowledge for a person at your position at Kiva?
I'm curious about this because Kiva's work is so global and impact-oriented. Gathering information about your market, clients, and sustainability initiatives could be daunting. Also, do you have an impact specific KPIs?
Divercity.io Growth Product Manager • 5y
Wow!Thanks for that answer, Henrique!Looking forward to continuing our conversation.
2156 Views
Hinge Health Vice President of Product & Growth • 5y
That's such an interesting question. Over the last 5-10 years, I've seen multiple organizations split Brand/Traditional Marketing from Growth Marketing. While that create...
2832 Views