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Growth Product Marketing
How do growth PMMs partner with growth PMs? What are the primary duties of each and what are the handoff points?
What is Growth Product Marketing and how is it different? What are ways a PMM can demonstrate expertise in Growth PMM?
How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?
This makes launches pretty difficult to manage without creating large lapses in communication.
Suggestions for building out a Growth Product Marketing function in a fast growing early stage startup? Since this is not yet a defined role, any suggestions on how to partner with other departments (customer support, product, education)?
Should a product marketing team have a growth product marketer? If so, when, and what should we think about their focus and scope of work?