What Product Marketing (pragmatic diagram) courses/certifications would you recommend for someone new to Product Marketing?
What pragmatic marketing courses would you recommend for a 15-year veteran marketer who is new to Product Marketing? My boss is recommending Pragmatic Institute, but I'm curious what is the most-effective course/certification. I want to be sure that I can actually apply the concepts I learn versus signing up for a course that is entry level and not worth it. It would be great if I could converse with the instructor about my particular work situation so that I can better understand how to apply the concepts.
Workyard Director of Product Marketing • April 16
I have completed nearly all of the Pragmatic Marketing Courses. While they were great, in my experience, they were geared more toward the product team.
Foundations, Market, and Launch were good, and I still find myself thumbing through the workbooks every so often.
If you have more experience in Marketing than Product, and you're just getting into PMM, I would recommend looking into Product Marketing Alliance's Core Certification. It covers a lot of topics and provides a bunch of templates.
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