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An effective 30-60-90 will help you make progress across 3 pillars: * What is your point of view on the company's current market standing? Where are there future opportunities? * How do you define and establish the PMM function? * How do you create scalable, repeatable processes for GTM ......Read More
880 Views

Christine Sotelo-Dag
Mode Analytics Director of Product Marketing & Customer Marketing • January 19
My perspective here is whether you are starting at a larger organization with hundreds of employees or a startup with 40 employees - the first 30 days look roughly the same. This is your window to build up as much context as possible, understand the goals, mission and prioritiies of the business,......Read More
661 Views

Adam Kerin
Truework SVP of Marketing • January 18
I’ll caveat this answer largely depends on your company’s goals, existing team structure, and culture. One should never parachute into a new company with a rigid 30/60/90 plan or assume the recipe for success in your last role will apply here. First month = Big picture Learn both your people an......Read More
629 Views

Lauren Barraco
Inscribe VP, Marketing • December 15
Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical to get these pieces done first so that you can scale effectively. As a team of 1, you are going to need to rely on the other pe......Read More
1196 Views

Amanda Groves
Crossbeam Senior Director Product Marketing • May 10
Here's how I typically tackle the first 30-60-90 days for establishing PMM: First 30 - Listening tours + product/data downloads * Shadow sales demos, listen to customer calls on Chorus or Gong, watch Fullstory sessions and marinate in any and all of the data you can find * Get your hands ......Read More
355 Views

Harsha Kalapala
AlertMedia Vice President Product Marketing • April 15
There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Hold back from providing ideas unless you are really sure about it. Help others behind the scenes on ongoing projects with work you a......Read More
1345 Views

Charlene Wang
Payrix VP of Product Marketing • June 6
My current group has almost a thousand people, so I’ll let someone else chime in on specifics for a smaller organization. In general, the first thing I do in any new organization is try to understand the state of the business, customers, and team, including everyone I would directly or indire......Read More
30 Views

Natalie Louie
Replicant Product Marketing, Senior Director • January 11
Look at my phases of success for a PMM in your first 100 days, it has the building blocks on what to focus on so you can be prepared to help scale with your company. This can be tailored and used at a 40 person company or larger one as it covers all the fundamentals any full stack PMM should be a......Read More
511 Views
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