You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?
10 Answers
An effective 30-60-90 will help you make progress across 3 pillars:What is your point of view on the company's current market standing? Where are there future opportuniti...
7987 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Hold bac...
2012 Views
Upcoming Event
Mastering Market Research
Gusto Head of Product Marketing, Benefits • 2y
First 30 days: Onboard and get all the context! Learn about your customers (firmographic info, top segments, their pain points, where they spend time, how they enter the ...
3944 Views
Inscribe VP, Marketing • 5y
Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical ...
2868 Views
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
Look at my phases of success for a PMM in your first 100 days, it has the building blocks on what to focus on so you can be prepared to help scale with your company. Thi...
1120 Views
Truepic VP of Marketing • 4y
I’ll caveat this answer largely depends on your company’s goals, existing team structure, and culture. One should never parachute into a new company with a rigid 30/60/90...
2391 Views
Close Head of Product Marketing • 3y
My perspective here is whether you are starting at a larger organization with hundreds of employees or a startup with 40 employees - the first 30 days look roughly the sa...
1020 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
Here's how I typically tackle the first 30-60-90 days for establishing PMM:First 30 - Listening tours + product/data downloadsShadow sales demos, listen to customer calls...
686 Views
HeyGen Head of B2B Marketing • 1y
I think it’s all about setting a strong foundation while driving early impact. My first month would be all about learning, building relationships, and getting quick wins,...
527 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
My current group has almost a thousand people, so I’ll let someone else chime in on specifics for a smaller organization. In general, the first thing I do in any new orga...
869 Views