Upstart Product Marketing Director, New Products • 1y
Market research is 100% necessary, both from a product perspective and marketing perspective, so you're making the right moves! From my experience, most organizations have market research owned by it's own separate team or the product team, but depending on the size of your org, it could make sense to live within product marketing since it serves both sides. For example, market research allows PMs to develop features that retain users while also serving the marketing team in knowing how to best ...Read More
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