Product marketing doesn’t exist yet at my company and we’ve done little to no market research yet. I’m currently building the business case to own this within my function. Any advice?
Upstart Product Marketing Director, New Products • 1y
Market research is 100% necessary, both from a product perspective and marketing perspective, so you're making the right moves! From my experience, most organizations hav...
1359 Views
Workyard Director of Product Marketing • 1y
Fun! That's how I got into product marketing. I realized that that's where I wanted to pivot my career (from content marketing). Fortunately for me, my manager at the tim...
181 Views
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