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I am looking for jobs in Product Marketing , what is best way to increase my chances to get in to the field. taking any online course will help to upgrade my knowledge get started ? which course you will recommend ? thank you in advance.
I have a degree in Marketing but I graduated in 2002 with lots of changes now a days in industry I always am failing in interviews , they say you do not have related experience but If i cant get the chance how I will learn . thats my problem .
Having identified what type of role you want next and why, already puts you ahead of the game and lets you hone your experience more and more towards the field. I would first explore to see how you can get (or maybe already have) actual working experience even if it’s project based. * If you’......Read More
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* B2B and B2C are both H2H (human to human) marketing at the end of the day. I’ve seen folks try to say there's a strong distinction and to ‘pick a lane’. I’m of the mindset that B2B and B2C are more similar than different. I’ve found my experience in B2B especially, in demand gen, has ......Read More
Budget is earned, not given. Align to a top-level business goal or objective that's critical, start small with an experiment, measure it, and prove your value. Make it a no-brainer where if the initiative isn't funded somebody will be coming to the team saying - look at how much impact we're ......Read More
I myself come from a less than traditional path to PMM after spending the first half of my career on the brand side of the house. I may be biased, but I think less than traditional backgrounds are really valuable in a PMM and I typically look for a couple of key characteristics: Trust Building......Read More
There’s no singular answer to this one. It truly depends on what your goals and ambitions are for your marketing career. For instance, some people just really like the type of work they get to do on B2C product marketing. The same goes for B2B product marketing. If you’re someone who gets the ......Read More
PMM role definitions and skills do vary significantly across companies (and even teams within the same company!) but I see this as an opportunity. The main skills are still foundational across all roles: 1. Having a deep understanding of the customer - being able to clearly grasp customer pai......Read More
PMMs are (and need to be) masters at many things but if I had to pick the most important: 1. (Soft) Cross-functional Collaboration: PMM is a highly cross-functional role. On any given project, you’ll work with Product, Design, Engineering, Research, Marketing Channel Experts, Operation......Read More
What are the key differences between b2b and b2c product marketing?What tips or best practices do you have for convincing channel teams (or other teams) to fund your projects or initiatives, when Product Marketing commonly doesn't have their own budget to spend.What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?