Hege Thorbjornsen Starling

Great question! This highly depends on the role, what stage the company is at and what the requirements are in the job description - Product marketing can be so different...

In general I think there is a lot of overlap in the fundamental skill set needed between the two roles even though they operate differently. In consumer product marketing...

There is definitely overlap between brand strategy/account management and product marketing especially because the two roles operate slightly differently at every organiz...

There are multiple factors you could use to determine where to build a deeper focus but I don’t necessarily think that you have to make such a firm pick. There are defini...

Having identified what type of role you want next and why, already puts you ahead of the game and lets you hone your experience more and more towards the field. I would f...

This varies across every organization, but if you’re looking to move up from your current role, I’d recommend bringing it up with your direct manager in your 1:1 even if ...

It all depends on the role I am hiring for and what stage a company is at, but on a general note, I would look for transferable experience and skills that could work well...