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Hege Thorbjornsen Starling

Hege Thorbjornsen Starling

Director of Product Marketing & Development, hims & hers

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Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & DevelopmentJune 14
In general I think there is a lot of overlap in the fundamental skill set needed between the two roles even though they operate differently. In consumer product marketing you’re targeting the end-user with your offering/product. In B2B you’re targeting other companies with your offering/product w......Read More
1073 Views
Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & DevelopmentJune 14
Great question! This highly depends on the role, what stage the company is at and what the requirements are in the job description - Product marketing can be so different at different companies With that said my recommendation is to think about your resume as an opportunity to product market y......Read More
1069 Views
Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & DevelopmentJune 14
There is definitely overlap between brand strategy/account management and product marketing especially because the two roles operate slightly differently at every organization. Brand strategy can translate really well to product positioning, messaging and storytelling while account management can......Read More
903 Views
Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & DevelopmentJune 14
There are multiple factors you could use to determine where to build a deeper focus but I don’t necessarily think that you have to make such a firm pick. There are definitely nuances between the two roles, but skills are also transferable. Crafting messaging/positioning, translating user insights......Read More
615 Views
Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & DevelopmentJune 14
This varies across every organization, but if you’re looking to move up from your current role, I’d recommend bringing it up with your direct manager in your 1:1 even if you think the leveling up is a ways away. Starting the conversation will allow you both to focus on the skills you need to work......Read More
574 Views
Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & DevelopmentJune 14
Having identified what type of role you want next and why, already puts you ahead of the game and lets you hone your experience more and more towards the field. I would first explore to see how you can get (or maybe already have) actual working experience even if it’s project based. * If you’......Read More
459 Views
Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & DevelopmentJune 14
It all depends on the role I am hiring for and what stage a company is at, but on a general note, I would look for transferable experience and skills that could work well for the role. Crafting messaging/positioning, identifying user insights and translating them into strategy, influencing produc......Read More
452 Views
Credentials & Highlights
Director of Product Marketing & Development at hims & hers
Product Marketing AMA Contributor
Knows About Consumer Product Marketing, Product Marketing Career Path