As a b2b product marketer, what's the best way to move into b2c / consumer?
5 Answers
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
This is a great question. I would zoom out and think more holistically about how to approach career advice and what I tell people looking to get into Product Marketing ov...
3335 Views
Origin VP of Marketing | Formerly Uber • 3y
I can relate to this one, I actually started off my career in PMM at a B2B company. This experience was invaluable and where I learned the core competencies of PMM – the...
1793 Views
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
One of the most effective ways I’ve seen PMMs transition from B2B to B2C is by moving within the same company, industry, or vertical. This approach allows you to leverage...
3117 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y
Moving from B2B product marketing to B2C/consumer product marketing (or vice versa) can at times be a challenging transition, but it's definitely doable with the right st...
636 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Everything in B2C is based on users and the product. The days of sales narratives, collateral creation, etc are over. Become best buddies with your PMs and Growth lea...
486 Views
Related Questions
Why is there so little focus on B2C Product Marketing?Do you use different tools or data or research to build position in b2c vs b2b?What differentiation in skills and experience do you see between B2B and B2C product marketing? What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?What are the key differences between b2b and b2c product marketing?