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All related (13)
Global Head of Product Marketing, Spotify for Artists at Spotify | Formerly Uber • December 18
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • February 14
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?
What tips or best practices do you have for convincing channel teams (or other teams) to fund your projects or initiatives, when Product Marketing commonly doesn't have their own budget to spend.
What courses or other education should one pursue when changing from Growth Marketing in the tech industry to Product Marketing for either a tech or non-tech B2C company?
Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?