As a b2b product marketer, what's the best way to move into b2c / consumer?

This is a great question. I would zoom out and think more holistically about how to approach career advice and what I tell people looking to get into Product Marketing overall.  I usually approach significant career transitions or moves in two-steps. Sometimes, people see the next job and say - I’m a content marketer at a startup - how do I get into PMM at Uber or Google? Sometimes you first have to get into PMM, then, you have to move over to Google or Uber in PMM.  Same approach for B2B vs. B2 ...Read More

I can relate to this one, I actually started off my career in PMM at a B2B company. This experience was invaluable and where I learned the core competencies of PMM – the importance of product positioning, messaging, influencing the product roadmap, and being an advocate for the customer. Just being on a PMM team taught me so much about the function and how to deliver impact to both the business and the customer. A few tips that helped me transition over to B2C: 1) Build expertise in skills that ...Read More

One of the most effective ways I’ve seen PMMs transition from B2B to B2C is by moving within the same company, industry, or vertical. This approach allows you to leverage your industry expertise while also learning the nuances specific to a consumer marketing role. When applying for B2C roles, be sure to highlight the skills and experience that will be most valuable in the new role, such as your experience with customer research, data analysis, content creation, and campaign management. Position ...Read More

Moving from B2B product marketing to B2C/consumer product marketing (or vice versa) can at times be a challenging transition, but it's definitely doable with the right strategy and approach. Here are some of my recommendations Gain knowledge of the B2C market: Start by researching and studying the B2C market. Understand the consumer demographics, buying behaviors, and preferences- and invest time learning about how the different channels and touchpoints influnce audiences. I'd invest time in bra ...Read More