How should PMMs work in collaboration with product managers and the customer success team on product launches?
Influencing the Product RoadmapTransformative Product LaunchesLaunch ChannelsLaunch EnablementLaunch StrategyLaunch Metrics
4 Answers
Salesforce CMO - Next Gen Platform • 3y
PMs are like your close family. There are lots of heightened emotions throughout a launch—good and bad. It’s a partnership that must stay rigid because they truly are you...
2255 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
Great question. I’d zoom out and look at this in the context of how PMM should collaborate across the broader cross-functional (XF) team involved in GTM—Product, Sales, C...
2349 Views
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4y
Wow, great question! Given these departments are measured on very different dimensions, it's important to keep their North Stars in mind and collaborate in a way that sup...
3218 Views
BrainKraft Founder • 8y
Be in the driver's seat. Product marketing managers are the CMO of the product. Launching a product is a campaign ("series of connected activities designed to bring about...
967 Views
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