Question Page

How do you differentiate between different size launches? Who determines the size?

Madison Springgate
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs2y
At Sauce Labs, our product marketing team owns the sizing up of each launch based on its strategic importance and business impact. Each launch is unique, and the size hel...
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4992 Views
Jeff Rezabek
Workyard Director of Product Marketing2y
In the past, I've done launch tiers based on the average score from a questionnaire that PMM and PM would fill out. Based on the average, the launch would be bucketed int...
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308 Views
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