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How do you differentiate between different size launches? Who determines the size?

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2 Answers
Launch Frameworks Launch Strategy
  1. Madison Springgate
    Madison Springgate

    Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 2y

    At Sauce Labs, our product marketing team owns the sizing up of each launch based on its strategic importance and business impact. Each launch is unique, and the size helps guide the level of GTM support we provide. Here’s how we break it down: Extra Large: This is a big one— super strategic with huge revenue potential and industry impact. It solves a major problem for our customers, and is an opportunity for thought leadership and press coverage.  Large: Medium revenue potential, but still impo ...Read More

    4,997 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 2y

    In the past, I've done launch tiers based on the average score from a questionnaire that PMM and PM would fill out. Based on the average, the launch would be bucketed into one of three tiers with recommended launch activities. Level 1: This is the largest launch level because the items in the launch are new and innovative and will help us win new customers Level 2: This is a medium-sized launch where we want to make an announcement, but we've scaled back the activities significantly. Level 3: Th ...Read More

    308 Views

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