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If you’re looking to break into product marketing, is it helpful to have an advanced degree like a Masters Degree in Marketing or an MBA?

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1 Answers
  1. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y

    I think there is always upside in advanced education however I myself as a hiring manager do not require it. There are many certifications now that folks can get from organizations like Reforge, Pragmatic, and PMA that help teach on the job skills and competencies. These programs may be able to move faster with SaaS trends versus traditional MBAs. It just depends where you want to work in terms of company size, stage, B2B/B2C, etc.

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