If you’re looking to break into product marketing, is it helpful to have an advanced degree like a Masters Degree in Marketing or an MBA?
1 Answer
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 3
I think there is always upside in advanced education however I myself as a hiring manager do not require it. There are many certifications now that folks can get from organizations like Reforge, Pragmatic, and PMA that help teach on the job skills and competencies. These programs may be able to move faster with SaaS trends versus traditional MBAs. It just depends where you want to work in terms of company size, stage, B2B/B2C, etc.
644 Views
Related Ask Me Anything Sessions
Zendesk Group Product Marketing Manager - AI, Claire Peracchio on Product Marketing Career Path
May 20 @ 10:00AM PST
Iterable Senior Director of Product Marketing, Surachita Bose on Product Marketing Career Path
Reddit Director of Community Product Marketing, Rachel Weber Callaway on Community Product Marketing Career Path
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Candace Marshall
Zendesk Senior Director of AI Product Marketing
Related Questions
What are some of the key moments that shaped your success as a product marketer?How do you determine which marketing channels work best for any given feature rollout?What are the most important relationships to get right as a Product Marketing Manager?How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing? What are the factors you considered when you chose to pursue B2B vs. B2C product marketing? Can you comment on the different career trajectory of B2B vs B2C product marketers? How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?