Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
In my career path I've looked for a few things and created a few career principles... 1. Finding growth industries that will be more important in the next 3 - 5 years giv...
2564 Views
No doubt your product, its value props and your audience will change from company to company. What doesn't change however is your job to be done as a product marketer, ...
1104 Views
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WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Switching companies as part of your PMM journey is a good thing (if you're not jumping around too much). It will give you a broader perspective on different GTM channels,...
1066 Views
Prove Head of Product • 4y
This question reminds me of Reid Hoffman's book "The Startup of You". If you think of yourself as a startup, think about which skills you have and are good at, what other...
525 Views
Ethos Head of Marketing, B2B | Formerly Meta, Microsoft • 4y
PMM role definitions and skills do vary significantly across companies (and even teams within the same company!) but I see this as an opportunity. The main skills are st...
451 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
I guess I've never really thought of this as a problem. If you follow your passions and continuously take opportunities in great organizations, you will automatically cre...
438 Views
Square Product Lead • 8y
Yes, PMM role varies a lot by industry and company. So you have to ask yourself what you want to do and what ultimately interest you. When you choose what companies, PMM ...
3366 Views
Related Questions
How can a digital marketer transition into product marketing?What guidance would you give to those moving from more generalist marketing roles to pmm?What are potential career paths after Product Marketing? Is it possible to transition to senior product marketing roles from a digital marketing or brand management role? What should be some of the key aspects to highlight in the resume to stand out?How do the roles differ from manager to head of product marketing?I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?