Product Marketing
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VP, Product at Barracuda Networks

I guess I've never really thought of this as a problem. If you follow your passions and continuously take opportunities in great organizations, you will automatically create a career path that sets you up for the type of future opportunities you like and are passionate about.

 

If you're more concerned about progression, and moving into successively more senior positions, you're actually far better off switching companies with some regularity. Not to mention you'll make a lot more money over the long run. 

Former VP Product Marketing at Matterport
No doubt your product, its value props and your audience will change from company to company.  What doesn't change however is your job to be done as a product marketer, and the role you get to play. No matter what organization I've been part of, PMM has always sat at the intersection of produc...more
Sr. Director of Product Marketing at Cameo
In my career path I've looked for a few things and created a few career principles... 1. Finding growth industries that will be more important in the next 3 - 5 years given where I see trends moving...For example, I was in AdTech in 2010 when mobile and display advertising was just starting to t...more
Head of Product Marketing at Prove
This question reminds me of Reid Hoffman's book "The Startup of You". If you think of yourself as a startup, think about which skills you have and are good at, what others you want to learn, and see how you can hone on those skills in your current or upcoming role as well as which other skills yo...more
Product Lead (fmr Head of Product Marketing) at Square
Yes, PMM role varies a lot by industry and company. So you have to ask yourself what you want to do and what ultimately interest you. When you choose what companies, PMM groups to join, you need to evaluate whether that helps you get to where you want to be. For example, I am not into enterprise ...more
VP of Product Marketing at Observe.AI
Switching companies as part of your PMM journey is a good thing (if you're not jumping around too much). It will give you a broader perspective on different GTM channels, business models, org structures, sales processes, etc. You just need to make sure you are growing and acquiring new skills wit...more