7 answers
Product Lead (fmr Head of Product Marketing) at Square
Yes, PMM role varies a lot by industry and company. So you have to ask yourself what you want to do and what ultimately interest you. When you choose what companies, PMM groups to join, you need to evaluate whether that helps you get to where you want to be. For example, I am not into enterprise B2B. Product marketing in that space requires a lot more sales enablement work that I'm not passionate about. I've personally found the following background helpful to excel at product marketing:
- Hands-on channel marketing experience. A good PMM need to know how different channels work, e.g., how to do acquisition via paid marketing, how to do customer lifecycle management
- Classic CPG marketing training. Best place to learn about segmentation, targeting, positioning and brand management
- Strategy consulting. PMM needs to have a business mind. Strategy consulting is great at teaching you how to solve an ambiguous problem
Product Marketing Lead at WhatsApp
PMM role definitions and skills do vary significantly across companies (and even
teams within the same company!) but I see this as an opportunity.
The main skills are still foundational across all roles:
1. Having a deep understanding of the customer - being able to clearly grasp
customer pai...more
VP, Product at Barracuda Networks
I guess I've never really thought of this as a problem. If you follow your
passions and continuously take opportunities in great organizations, you will
automatically create a career path that sets you up for the type of future
opportunities you like and are passionate about.
If you're more c...more
VP of Product Marketing at Observe.AI | Formerly Clari, Vendavo, Amdocs
Switching companies as part of your PMM journey is a good thing (if you're not
jumping around too much). It will give you a broader perspective on different
GTM channels, business models, org structures, sales processes, etc. You just
need to make sure you are growing and acquiring new skills wit...more
VP Marketing at Cameo | Formerly Uber, Fivestars, Electronic Arts
In my career path I've looked for a few things and created a few career
principles...
1. Finding growth industries that will be more important in the next 3 - 5 years
given where I see trends moving...For example, I was in AdTech in 2010 when
mobile and display advertising was just starting to t...more
Head of Product Marketing at Prove
This question reminds me of Reid Hoffman's book "The Startup of You". If you
think of yourself as a startup, think about which skills you have and are good
at, what others you want to learn, and see how you can hone on those skills in
your current or upcoming role as well as which other skills yo...more
VP Marketing at PopSQL | Formerly Matterport, WeWork, Google, Mulesoft, Box, Salesforce
No doubt your product, its value props and your audience will change from
company to company.
What doesn't change however is your job to be done as a product marketer, and
the role you get to play. No matter what organization I've been part of, PMM has
always sat at the intersection of produc...more
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