What are some suggestions or tips for how to segue in product marketing?
I’m relatively new to marketing (have done some freelancing in social media and influencer marketing). But I have a strong interest in messaging, positioning and understanding the customer, and I think Product Marketing could be a good fit for me.
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
May 16 @ 9:00AM PST
Zendesk Senior Director, Product Marketing, Candace Marshall on Product Marketing Career Path
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Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career
February 15 @ 10:00AM PST
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what's the difference between a product marketer and a snr product marketer - how to learn and develop strategy skills so you can set better goals and be strategic in your approach instead of just reacting to daily asks? Any book recommendations?In your opinion, what type of background or experience is more valuable: a scrappy startup where you build the product marketing team (i.e. leadershop opportunities) from scratch or a more established company/larger team where you are perhaps more entry or mid-level? What team structures have you explored, and which do you recommend?What is your opinion on “role over company” vs “any seat on a rocketship” for a PMM early in their career?The job of a PMM can vary greatly from company to company, industry to industry, and even based on where they report to (Product vs Marketing). What have you found to be successful in defining your career as a PMM?How important is it that PMMs have experience in other roles whether that is marketing communication, sales, development or any other department PMMs typically partner with?