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What are some suggestions or tips for how to segue in product marketing?

I’m relatively new to marketing (have done some freelancing in social media and influencer marketing). But I have a strong interest in messaging, positioning and understanding the customer, and I think Product Marketing could be a good fit for me.

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1 Answers
  1. Maureen Sitterson
    Maureen Sitterson

    Etsy Senior Director, Seller Growth & Retention • 1y

    You can segue into product marketing by either 1) strategically taking on projects in your current role that give you product marketing adjacent experience (like helping to develop positioning or a value prop, helping to launch something) or 2) offer to do a 10-20% time commitment project to help the product marketing team. Chances are, the product marketing team at your company is lean and will welcome the extra help! There are a lot of creative ways that you can gain product marketing experien ...Read More

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