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What are some suggestions or tips for how to segue in product marketing?

I’m relatively new to marketing (have done some freelancing in social media and influencer marketing). But I have a strong interest in messaging, positioning and understanding the customer, and I think Product Marketing could be a good fit for me.
Maureen Sitterson
Etsy Senior Director, Product MarketingJanuary 22

You can segue into product marketing by either 1) strategically taking on projects in your current role that give you product marketing adjacent experience (like helping to develop positioning or a value prop, helping to launch something) or 2) offer to do a 10-20% time commitment project to help the product marketing team. Chances are, the product marketing team at your company is lean and will welcome the extra help! There are a lot of creative ways that you can gain product marketing experience in your current role. If those options aren't available, another great way to get experience that would be valuable is to become an expert on the customer of your current company. Become an expert on current research and customer pain points and find a way to be a part of solving them. Doing so will give you a great foundation for any marketing role and will be valuable as you continue to work toward a move into product marketing.

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