Spotify Head of Product Marketing at Spotify for Artists • 1y
While an important part of product marketing is aligning with product goals and plans, most product marketers don’t spend enough time developing marketing-led strategies. I see a lot of PMMs that rely on product for direction, but the best marketing teams develop narratives that are out in front of the product, implement marketing levers that bring that messaging to life, and ultimately guide product direction. For example, our marketing team noticed that customers were increasingly viewing and ...Read More
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