I'm a PMM who typically executes campaigns, develops sales collateral, manages product launches, etc. How do I gain experience developing high-level company messaging, category creation/development, etc?
1 Answer
Marcus Andrews
Pendo Sr. Director of Product Marketing • August 15
Just start working on it! There are so many opportunities to do this, worse case no one notices best case you start to get pulled into really strategic conversations.
A great example of this is AI. Every B2B software comapny needs an AI narrative right now. If you're to help tell that story and just go out and start doing it without being asked, good things will happen.
I will say it's best to think globally but start locally. Focus the AI story on your products and your industry or segment. Don't try and rewrite the company narrative as an IC PMM or even Director. It's too big and will be frowned on.
811 Views
Thursday, September 26 • 12PM PT
Increasing Sales Effectiveness through EnablementVirtual Event
+218
attendees
Top Product Marketing Mentors
Christy Roach
AssemblyAI VP of Marketing
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Priya Gill
SurveyMonkey Head of Global Marketing
Amanda Groves
Enable VP of Product Marketing
Related Questions
How do you get to creative, consistent and differentiated messaging?What steps do you take to ensure your messaging is clearly communicating the value prop?how do you determine the right messaging in a highly competitive market where everyone has feature parity?At our start-up we have a history of deeply understanding our users' needs and can create loyalty and retention. But we find we are so careful about getting it "right" when it comes to what our product does that we lose the succint, repeatable marketing message. Do you feel that a succinct, hook-worthy statement that is 80% "right" is better than a "right" statement that is convoluted and hard to remember? My CEO is always saying we are selling a commodity. How do you create messaging and positioning around something that is considered undifferentiated? Can you share your perspective and best practices for repositioning a mature, market-leading product?