I'm a PMM who typically executes campaigns, develops sales collateral, manages product launches, etc. How do I gain experience developing high-level company messaging, category creation/development, etc?
1 Answer
Pendo Sr. Director of Product Marketing • August 16
Just start working on it! There are so many opportunities to do this, worse case no one notices best case you start to get pulled into really strategic conversations.
A great example of this is AI. Every B2B software comapny needs an AI narrative right now. If you're to help tell that story and just go out and start doing it without being asked, good things will happen.
I will say it's best to think globally but start locally. Focus the AI story on your products and your industry or segment. Don't try and rewrite the company narrative as an IC PMM or even Director. It's too big and will be frowned on.
1118 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Related Questions
What is your process for developing portfolio messaging and how is it different from developing product messaging?How do you do the first-hand research (what's your process) for developing messaging around broader buyer trends instead of buzz words with a short shelf life?What's the best way to ensure messaging evolves with the pace of the company while maintaining consistency? Should I abandon the idea of running a campaign that lasts more than a few weeks?How is the PMM team structured at Okta?What are some exercises that help you move from the research collected (market, buyer persona, jobs to be done, etc.) to writing messaging? How do you craft messaging for an MVP that only has a portion of the functionality of it's entire roadmap when it goes to market?