How does PMM work with brand marketing, and what are the deliverables you share with other teams crafting stories?

I love this question and have been learning so much from my new partners on Brand at Cash App! Messaging is a collaborative effort across so many- Brand, Insights, Content Strategy, and more. I would suggest forging deep relationships with all these stakeholders- all your work needs to reinforce each other and be harmonious.

Most commonly, we share our messaging frameworks and get feedback from one another. The Brand positioning should be informed by product- what benefits our products provide on a daily basis. And our Product messaging should reference the brand promise, whenever possible strengthening the connection between the user benefit and our product offerings. Further- these things need to connect to our in-product content and help center experience.

On PMM, we include materials on both the brand position and our content team's writing guides within the Product Marketing Guide. All these resources should be available to anyone writing about our products. And we co-write our value props with heavy input from Insights, Brand, and Content.