Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 1y
I love this question and have been learning so much from my new partners on Brand at Cash App! Messaging is a collaborative effort across so many- Brand, Insights, Content Strategy, and more. I would suggest forging deep relationships with all these stakeholders- all your work needs to reinforce each other and be harmonious. Most commonly, we share our messaging frameworks and get feedback from one another. The Brand positioning should be informed by product- what benefits our products provide o ...Read More
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