In what ways can Product Marketing share the roadmap externally?
2 Answers
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 1y
Product marketing plays a key role in sharing the roadmap externally to ultimately help buyers buy and sellers sell. Here's some key ways to on how to do this: Public roa...
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Barracuda Networks Product Marketing Director • 7mo
There are several ways PMMs can share roadmap externally while being strategic about it.Use your customer facing channels (these will probably have the most impact). For ...
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In what ways can product marketing share the roadmap externally? How can you involve your product marketing team in roadmap discussions early on without being seen as intrusive or kingdom-building?How does the influence on the product road map vary in a regional versus an HQ office?What does the handover process look like between PM/PMM for your product roadmap? Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?