HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 1y
Product marketing plays a key role in sharing the roadmap externally to ultimately help buyers buy and sellers sell. Here's some key ways to on how to do this: Public roadmap pages or tools - Share high level public facing roadmap that helps give customers insights into the areas the product is investing in and the use cases, themes and problem areas where the product is doubling down to support. Customer advisory boards - share the roadmap selectively with top-tier customers (in certain upmarke ...Read More
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