In what ways can Product Marketing share the roadmap externally?
2 Answers
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 1y
Product marketing plays a key role in sharing the roadmap externally to ultimately help buyers buy and sellers sell. Here's some key ways to on how to do this: Public roa...
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Barracuda Networks Product Marketing Director • 8mo
There are several ways PMMs can share roadmap externally while being strategic about it.Use your customer facing channels (these will probably have the most impact). For ...
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Related Questions
In what ways can product marketing share the roadmap externally? As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?How can you involve your product marketing team in roadmap discussions early on without being seen as intrusive or kingdom-building?What does the handover process look like between PM/PMM for your product roadmap? Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness?