In what ways can Product Marketing share the roadmap externally?

Product marketing plays a key role in sharing the roadmap externally to ultimately help buyers buy and sellers sell. Here's some key ways to on how to do this:

1. Public roadmap pages or tools - Share high level public facing roadmap that helps give customers insights into the areas the product is investing in and the use cases, themes and problem areas where the product is doubling down to support.

2. Customer advisory boards - share the roadmap selectively with top-tier customers (in certain upmarket deals customers want to see this before they make product investments.)

3. Ongoing release moments - the key here is to have a regular cadence for your ongoing releases, so customers know when to expect this (e.g. HubSpot uses a 2X/ year Spring and Fall Spotlight cadence to launch our big product innovations for the year). We combine our biggest innovations in these 2 marquee moments and present them in a customer first narrative (vs. feature launches) to help customers understand how we're helping them solve their problems.

4. Customer facing events - Use events to unveil exciting roadmap themes and demo the product

5. Social media and content marketing - Build buzz for new features or releases for example by posting a teaser video on Linkedin hinting at an upcoming big release

6. Tailor roadmaps for specific audiences - this could be specific segments of your customer base (E.g. enterprise user, or specific geographical markets or industries) the goal here is to tailor the enhancements to what is most important to this sub-segment of users based on their needs.