Many sales team members don't realize (or are concerned with) the importance of their interactions with prospects as a source for product and messaging insights. What do you do to encourage enthusiastic communication on what they're learning in the field?
4 Answers
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 5y
Great question – I’d recommend 3 things to ensure you’re getting insights from the field: 1) Create a slack channel devoted to this so people have one place to submit ins...
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The key is to make it easy for them to share this information with you - so make sure you are creating the right channels of communication. Whether it's creating slack ch...
488 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 2y
I've found that the best way to get sales excited about giving feedback on how messaging is resonating is two-fold:Make it an ongoing ritual. Set aside regular time that ...
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Explain to your sales team members that their feedback is valuable to the company and can help to improve the product and messaging. Make it clear that their input is not...
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