Ryan Fleisch, Head of Product Marketing, Real-Time CDP & Audience Manager, Adobe

Ryan Fleisch

Head of Product Marketing, Real-Time CDP & Audience Manager, Adobe

Ryan Fleisch

Head of Product Marketing, Real-Time CDP & Audience Manager, Adobe

Added June 23, 2020 • Published in AMA's

AMA: Adobe Head of Product Marketing, Advertising Cloud, Ryan Fleisch on Sales Enablement

Head of Product Marketing, Real-Time CDP & Audience Manager

Adobe

Is there a framework for creating good sales enablement decks for new B2B products or training new sales rep on your product?

Ryan Fleisch

Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe

Great Our enablement decks follow this outline: Learning Objectives, Executive Summary/”Sales Play Made Simple”, Business Issues & Value, Key Personas, Key Messaging and Product Capabilities, Competitive Overview, Deal Examples, Customer Success Stories, Crawl/Walk/Run Sales Strategy, and Additio...more

How do you plan out what sales enablement content you'll make any one quarter? How much of this is driven by sales versus product marketing?

Ryan Fleisch

Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe

It should be collaborative and I would somewhat divide and conquer by you setting up the enablement you know will be needed based on your PMM roadmap such as product launches and other new collateral (comp intel, pitch decks, research reports, etc…), and by sales leaders coming to the table with ...more