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Ryan Fleisch

Head of Product Marketing, Real-Time CDP & Audience Manager, Adobe
Ryan Fleisch
Head of Product Marketing, Real-Time CDP & Audience Manager, Adobe
Added June 23, 2020Published in AMA's

AMA: Adobe Head of Product Marketing, Advertising Cloud, Ryan Fleisch on Sales Enablement

Adobe Head of Product Marketing, Advertising Cloud, Ryan Fleisch

on Sales Enablement

Head of Product Marketing, Real-Time CDP & Audience Manager
Adobe
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe
Great Our enablement decks follow this outline: Learning Objectives, Executive Summary/”Sales Play Made Simple”, Business Issues & Value, Key Personas, Key Messaging and Product Capabilities, Competitive Overview, Deal Examples, Customer Success Stories, Crawl/Walk/Run Sales Strategy, and Additio...more
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe
It should be collaborative and I would somewhat divide and conquer by you setting up the enablement you know will be needed based on your PMM roadmap such as product launches and other new collateral (comp intel, pitch decks, research reports, etc…), and by sales leaders coming to the table with ...more