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What is the best way to research whether you have product-market fit ahead of losing/winning deals?

Win/loss is a trailing metric, so I'm wondering how you can proactively decide what MVP has enough product-market fit.

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1 Answers
  1. Caroline Silverkorn
    Caroline Silverkorn

    Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y

    It’s worth doing some user testing of your prototypes or MVPs before putting a new product forward in your sales pitch. That said, to set expectations, you can’t truly gauge whether you have product-market fit until you really have put your product to test in the market, which includes running it through your sales cycles.  Even if you can’t claim PMF at this early stage of product development, you can certainly conduct validation research to increase your confidence levels. Here are a few appro ...Read More

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