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How do you best collate, store and sort research and turn in them into insights on an ongoing basis?

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2 Answers
  1. Ali McCourt Turhal
    Ali McCourt Turhal

    ClassDojo Head of Product Marketing • 8mo

    The mistake a lot of teams make is treating research as one-off reports. They get filed away, rarely revisited, and the same questions get asked again and again. The real unlock is building a living system where insights compound over time. Here’s what that looks like: Executive Summaries: Every project comes with a 1-page TL;DR of context, key findings, and implications. That’s the piece people actually reuse and gets actioned on Longitudinal Trackers: The most powerful system is when you set u ...Read More

    725 Views
  2. Brianne Shally
    Brianne Shally

    Rippling Marketing Lead • 2y

    Create an Internal research website / landing page for others to access research by segment, product, geo, theme, etc. If you can create a go/link or have the website have a memorable url for folks to remember it and continue to point to it, so folks have it as a go-to.  Develop Quarterly / Bi-annual Voice of Customers Report before the planning cycle to inform the roadmap. In the report, include tactical and strategic insights tied to specific recommendations. Where you can, quantify the impact ...Read More

    1,389 Views

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