In your opinion, how much time and effort does messaging & positioning for a product take?
Assume you're starting from scratch, as a new hire or launching a new product
3 Answers
Zendesk Director of Product Marketing • 2y
This can really depend on what the product is, how large and complex it is, how well defined the challenges and use cases are. In terms of thinking about messaging and po...
4127 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
Simple answer—it takes as long as you want it to take. That's not necessarily what anyone wants to hear, of course. But the reality is that positioning and messaging can ...
854 Views
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Similarly to sizing a launch, I would consider a tiering calculator to help assess effort v. impact for product messaging and positioning as it really depends on product ...
496 Views
Related Questions
How do you differentiate positioning from messaging? Which is important? How do you test each?Should messaging/positioning change from release to release? Or should it be broad enough to carry you through at least a year?What do you use or do to get people to buy into your positioning plans and consistently using them?How often do you measure effectiveness and revisit messaging? How do you get buy-in on your positioning and messaging from cross-functional partners?How does the stage/maturity of your product impact your messaging?