How do you explain the difference between positioning and messaging to internal stakeholders?

Messaging is the way you describe and present your product or service to the market. It will describe the customer or market challenge, your solution or product capabilit...

Positioning is the precursor to messaging. If you don't know who your product is for, what it's good for and how it's different from other products in its space, then i...

I'd describe positioning as how we want to be perceived in the market, and messaging as the customer-facing language that proves it. But in practice, I've rarely (if ever...

I generally anchor to the time-horizon and the purpose. Borrowing from April Dunford, positioning is "context setting for prospects." Once you've established your positi...

One thing I've seen work is positioning "positioning" as business strategy or a business plan versus marketing "words" we want people to think about and use. Positioning ...