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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • December 7
What is a good way to create product positioning and messaging when launching a platform of multiple products? In this case, launching product #2 jointly + integrations to create a true platform.
What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?
How do you defend the messaging that you’ve created when everyone in our company has an opinion about messaging.
Can you share your perspective and best practices for repositioning a mature, market-leading product?